- Every child. Every parent. Every day.

Just as the ADA and Procter & Gamble made daily tooth brushing the norm with their “Look Mom, no cavities” campaign in the 1950s; just as the federal government declared war on smoking in 1973 and drastically diminished smokers’ ranks; just as Mothers Against Drunk Driving made “One for the Road” taboo; just as the Komen Foundation made the pink ribbon ubiquitous and breast cancer research a priority; so too can we turn daily reading aloud for 15 minutes from a recommendation into a parenting “must.”

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Carla Brown